Privacy Policy

Alliance Ambulance Services Ltd is a private healthcare provider delivering ambulance services, training, and related healthcare solutions. We work closely with healthcare providers, regulatory authorities, and local agencies to ensure the delivery of high-quality services, including emergency and non-emergency patient transport, medical training, and associated IT solutions. For any inquiries regarding this policy or our services, please contact us by phone at 0333 577 9993 or by email at info@allianceambulance.co.uk.

Personal Information We Collect

We collect and process personal data from individuals such as patients, legal representatives, guardians, next of kin, employees, volunteers, applicants, contractors, suppliers, consultants, and individuals captured on CCTV. This also includes callers to our services and participants in surveys, feedback initiatives, or training programs. The data we collect may include personal identifiers like name, address, date of birth, email address, and phone number, as well as sensitive information such as health data, racial or ethnic origin, and religious beliefs. We also collect CCTV footage for safety and monitoring, call recordings for training and fraud prevention, and usage data generated through digital interactions.

Purpose of Collecting Personal Information

We use the personal information we collect to deliver ambulance and healthcare services, ensure the quality and safety of our operations, detect and prevent fraud, and respond to inquiries or complaints. Additionally, we use this information to comply with regulatory requirements, maintain records, analyse data for operational improvements, and enhance user experiences on our digital platforms. Ensuring compliance with applicable laws and providing effective training for staff are also essential purposes of our data processing activities.

Legal Basis for Data Processing

Our data processing is governed by legal bases including public interest, legal obligations, legitimate interests, and, where necessary, the explicit consent of individuals. For sensitive categories of personal data, we rely on provisions for healthcare delivery, public health protection, and substantial public interest to ensure the safety, security, and compliance of our operations. These legal bases allow us to process data effectively while maintaining transparency and safeguarding individual rights.

Collection and Sources of Personal Information

Personal information is primarily collected directly from individuals, such as patients, employees, or service users. However, we may also receive information from healthcare providers, local authorities, emergency services, and third-party contractors or suppliers. This collaborative approach ensures that we have the necessary data to deliver our services effectively while maintaining the highest standards of care and compliance.

Sharing Personal Information

We may share personal information with regulatory authorities, emergency services, healthcare providers involved in patient care, contractors providing technical or operational support, and law enforcement agencies for legal compliance or fraud prevention. In some cases, information may be shared with other relevant third parties, either with the consent of the individual or as required by law. We ensure that all shared data is handled securely and in compliance with applicable regulations.

Transferring Personal Information Abroad

We do not routinely transfer personal data outside the UK. Should international transfers be necessary, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) or binding corporate rules to ensure compliance with data protection laws. These measures are designed to protect the integrity and confidentiality of personal data, regardless of its location.

Retention of Personal Data

We retain personal data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. Call recordings are retained for one year, CCTV footage for thirty days, and operational records are maintained in accordance with relevant legal and regulatory requirements. Once the retention period expires, personal data is securely deleted or anonymised. Anonymised data may be retained for statistical or research purposes.

Protecting Personal Information

We implement robust security measures to protect personal data. These measures include mandatory data protection training for staff, comprehensive IT and information security policies, and strict access controls that limit system access to authorised personnel only. Data is encrypted both in transit and at rest where applicable, and regular audits are conducted to ensure compliance with data protection laws.

Individual Rights

Under data protection law, individuals have the right to access their personal data, request corrections to inaccuracies, request deletion of data where applicable, restrict certain types of processing, and object to processing based on legitimate interests. They also have the right to data portability, allowing them to receive their data in a machine-readable format, and to withdraw consent for processing where applicable. Complaints about data protection practices can be filed with the Information Commissioner’s Office (ICO). To exercise these rights, individuals can contact our Data Protection Officer (DPO) at info@allianceambulance.co.uk.

Cookies and Trackers

Our digital platforms use cookies and trackers to enhance functionality and provide analytics. These tools help us understand user behavior and improve the overall experience. Details about our use of cookies and trackers are included directly in this policy for clarity. For more information on our use of cookies please see our Cookie Policy.

Legal Action and Compliance

Personal data may be used for legal purposes, such as compliance with law enforcement or regulatory requests. Data may also be utilised to protect the rights and interests of Alliance Ambulance Services Ltd, its users, or third parties. This policy ensures that such use is clearly defined and limited to appropriate circumstances.

Changes to the Privacy Policy

We reserve the right to update this Privacy Policy as needed. Changes will be communicated on this page and, where applicable, through other contact methods. Individuals are encouraged to review this policy periodically to stay informed about how their personal data is managed.

Contact Information

For inquiries or concerns about this policy, please contact us at 0333 577 9993 or by email at info@allianceambulance.co.uk.